Phygital thinkingPhygital thinking →
The merging of physical and digital spaces into phygital space will be at the heart of the coming economic and cultural evolution. Yet this new kind of amalgam need not mean another flood of information. Provided it is implemented correctly, the merging of the two spaces can create a unified, holistic perceptual space once again that is closer to our original perception of the environment because it is less divided: instead of two worlds – one world behind the screen and the other, physical – both spaces can merge into one holistic perceptual space, for example in the field of vision. By creating customized solutions for this new phygital space, we help brands and companies anticipate this evolution.