Understanding the ever-changing cultural space as well as the potentials it generates is a focus of our agency. As an unwritten code, culture has the power to shape people and their actions – and also to change them. Culture does not always seem tangible, and yet it is omnipresent. Even if it is not consciously created and shaped, it is formed. For us, culture change in companies does not mean setting up a room for table football. We understand Culture Change as the analysis, creation and also change of a company’s underlying DNA. This runs through all processes, surfaces and communication. The definition of a corporate culture and its implementation releases energies and potentials that make brands and companies successful in the long term and change the world in a positive way.